Design with personality,
punch and polish.
Need a strategy? A refresh? Or a complete brand overhaul? Look no further!
Let's build a brand that gets you on the front page and out of the classifieds!
Design with
personality, punch
and polish.
Need a strategy? A refresh? Or a complete brand overhaul? Look no further!
Let's build a brand that gets you on the front page and out of the classifieds!
cheeky bakes & bites
Branding Exploration
The Challenge
Cheeky Bakes & Bites began as a passion project — a home-run bakery turning out the kind of gourmet cookies that make you swear you’ll “just have one” (and never do). But like most small ventures, it started without a proper brand identity. The original DIY logo wasn’t doing justice to the creativity or quality behind the bakes. The business needed a brand that matched its flavor: fun, nostalgic, and just a little bit cheeky.
The Concept
The concept took shape from two key ingredients — the name Cheeky and the recipes themselves. Each cookie carried a sense of comfort and nostalgia, evoking the charm of mid-century diners and pastel bake shops. The creative direction blended that 1950s aesthetic with a modern twist: soft, buttery tones paired with a pop of bright pink, playful hand-illustrated lettering, and custom iconography inspired by her flagship cookies. The goal was to make the brand feel like a warm smile — familiar, fun, and impossible to forget.
The Solution
The brand identity was built in stages to suit a growing business. First came a compact but powerful logo suite — a primary and secondary logo, plus a custom icon that tied the whole system together. From there, a cohesive color palette, typography system, and whimsical illustrations brought the cheeky-meets-classic concept to life. As the business evolved, the brand expanded to include a custom pattern, packaging design, and social and print collateral — ensuring consistency across every touchpoint.
The OutcomeThe result was a sweetly rebellious brand identity that perfectly captures the spirit of Cheeky Bakes & Bites. What once felt homemade now feels handcrafted — intentional, strategic, and ready for growth. This new identity sets the bakery apart from the crowd of Canva-made logos and cookie-cutter branding (pun fully intended). With a visual language built for evolution, Cheeky Bakes & Bites now looks as good as it tastes — and stands out as the bakery to watch.
Let's set you up right!
the column
Think of this as what happens before the brand. Before any visuals are designed and color palettes are constructed - you need a strategy.
The Column is perfect for founders with a growing business or concept, but no clear direction. You’re not ready for visuals — yet. But you're ready to be taken seriously.
need a strategy?
cheeky bakes & bites
Branding Exploration
The Challenge
Cheeky Bakes & Bites began as a passion project — a home-run bakery turning out the kind of gourmet cookies that make you swear you’ll “just have one” (and never do). But like most small ventures, it started without a proper brand identity. The original DIY logo wasn’t doing justice to the creativity or quality behind the bakes. The business needed a brand that matched its flavor: fun, nostalgic, and just a little bit cheeky.
The Concept
The concept took shape from two key ingredients — the name Cheeky and the recipes themselves. Each cookie carried a sense of comfort and nostalgia, evoking the charm of mid-century diners and pastel bake shops. The creative direction blended that 1950s aesthetic with a modern twist: soft, buttery tones paired with a pop of bright pink, playful hand-illustrated lettering, and custom iconography inspired by her flagship cookies. The goal was to make the brand feel like a warm smile — familiar, fun, and impossible to forget.
The Solution
The brand identity was built in stages to suit a growing business. First came a compact but powerful logo suite — a primary and secondary logo, plus a custom icon that tied the whole system together. From there, a cohesive color palette, typography system, and whimsical illustrations brought the cheeky-meets-classic concept to life. As the business evolved, the brand expanded to include a custom pattern, packaging design, and social and print collateral — ensuring consistency across every touchpoint.
The Outcome
The result was a sweetly rebellious brand identity that perfectly captures the spirit of Cheeky Bakes & Bites. What once felt homemade now feels handcrafted — intentional, strategic, and ready for growth. This new identity sets the bakery apart from the crowd of Canva-made logos and cookie-cutter branding (pun fully intended). With a visual language built for evolution, Cheeky Bakes & Bites now looks as good as it tastes — and stands out as the bakery to watch.
girly gains
Branding Exploration
The Challenge
The women’s fitness supplement space is saturated with masculine, formulaic branding — dark bottles, aggressive typography, and packaging that doesn’t resonate with women who want to train hard and feel feminine while doing it.
Girly Gains set out to change that. As a new brand in development, their vision was to create protein powders and supplements designed for the girlies — women who embrace fitness but reject the industry’s “one-size-fits-all” aesthetic. The brand needed to be fun, unapologetically feminine, and bold enough to stand out on shelves.
The Concept
The direction rejected the predictable paths of cursive logos, soft pastels, or pared-down minimalism often associated with female-focused products. Instead, the identity was inspired by the early 2000s Y2K aesthetic: bright pinks, bold hand-drawn lettering, and a playful, slightly nostalgic energy.
This look tapped into a cultural moment — the rise of confident, feminine branding that embraces both strength and cuteness. The concept positioned Girly Gains as science-backed, but wrapped in fun, bubbly visuals that their target audience could instantly connect with.
The Solution
The brand exploration included a custom logotype, a bold and vibrant color palette, and illustrated packaging concepts designed to “pop” in the supplement aisle. Hand-drawn type and graphic elements reinforced the playful energy, while layouts balanced approachability with credibility.
Every touchpoint — from mock packaging to social media visuals — leaned into a high-energy, maximalist aesthetic that broke away from fitness industry clichés while staying true to the brand’s values.
The Outcome
The result was a disruptive, eye-catching brand direction that reframed what women’s fitness could look like: strong, feminine, and fun. While Girly Gains ultimately explored multiple design routes, this concept proved the power of breaking category norms and imagining fitness branding that feels both bold and unapologetically girly.
Let's set you up right!
the column
Think of this as what happens before the brand. Before any visuals are designed and color palettes are constructed - you need a strategy.
The Column is perfect for founders with a growing business or concept, but no clear direction. You’re not ready for visuals — yet. But you're ready to be taken seriously.
need a strategy?
Let's get you styled and strategized
THE FRONT-PAGE FEATURE
The Front-Page Feature is a mid-level branding package perfect for personal brands, freelancers, creators, coaches and influencers who are ready to step into visibility and authority.
You’re the face of your business — and now it’s time to show up like it.
Need a full brand overhaul?
Let's get you headline ready!
THE BYLINE
The Byline is an entry-level branding package perfect for those who DIY'd their brand and have now outgrown it!
You are ready to leave the scrappy beginnings behind and want a strong, strategic brand that reflects your ambition.
OUTGROWN YOUR CANVA BRANDING?
Need a strategy? A refresh? Or a complete brand overhaul? Look no further!
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Let's get you featured!
the full editorial
The Full Editorial is a full rebrand package perfect founders and established businesses whose brand no longer reflects the business it’s become.
You’re not starting over — you’re looking to become aligned and set your brand up for future growth and success.
established but ready to grow?
Need a strategy? A refresh? Or a complete brand overhaul? Look no further!
Let's get you headline ready!
outgrown your
canva branding?
the byline
The Byline is an entry-level branding package perfect for those who DIY'd their brand and have now outgrown it! You are ready to leave the scrappy beginnings behind and want a strong, strategic brand that reflects your ambition.
Let's get you styled and strategized
the front-page feature
The Front-Page Feature is a mid-level branding package perfect for personal brands, freelancers, creators, coaches and influencers who are ready to step into visibility and authority. You’re the face of your business — and now it’s time to show up like it.
Need a full brand overhaul?
Let's get you featured!
the full editorial
The Full Editorial is a full rebrand package perfect founders and established businesses whose brand no longer reflects the business it’s become. You’re not starting over — you’re looking to become aligned and set your brand up for future growth and success.
Established-but
ready to grow?
%20ALL-38.jpg)
We build brands that deserve headlines!
because belnding into the classifieds was never the goal
The brands we work with aren’t content with filler copy, stock design, or trends that expire faster than yesterday’s news cycle. They care about their people, their mission, and how they show up in the world. They want strategy that doesn’t just look polished—it reads with authority, presence, and pull.
If you’re ready for your brand to stop whispering from the sidelines and start making headlines, you’re in the right newsroom.
We build brands that deserve headlines!
because belnding into the classifieds was never the goal
The brands we work with aren’t content with filler copy, stock design, or trends that expire faster than yesterday’s news cycle. They care about their people, their mission, and how they show up in the world. They want strategy that doesn’t just look polished—it reads with authority, presence, and pull.
If you’re ready for your brand to stop whispering from the sidelines and start making headlines, you’re in the right newsroom!
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STILL ON THE FENCE?
You’ve scrolled, you’ve skimmed, maybe even reread. You like what you see, but you’re not sure if it’s the right move — or the right time.
Here’s the truth: nothing worth reading ever made headlines by staying in draft.
LET’S CHECK IF ANY OF THESE STORIES SOUND LIKE YOU:
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You’ve got an idea that won’t leave you alone, it’s still living rent-free in your head. You’re not ready for polished visuals, but you are ready for clarity. You need someone to help shape the raw draft into a real headline.
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Your brand started scrappy — Canva templates, late nights, “good enough for now.” But your audience has shifted, your values have evolved, and suddenly your brand feels like yesterday’s news. Outdated, amateur, attracting the wrong crowd. You know you’ve outgrown it — but changing what “worked” once feels risky.
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You are the brand. Photographer, coach, artist, maker, influencer — you’ve got the skills and the taste, but your branding? It’s blending in. Cookie-cutter, inconsistent, or just… not you. Maybe you compared yourself too much, maybe you DIY’d, maybe you hired someone who never got it. Either way, your visuals don’t match your vibe.
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Your business is thriving. Your team is growing. You’ve seen the numbers climb. But your brand? It’s stuck in the past. The DIY visuals that once worked no longer reflect your leadership, your authority, or your vision. It feels stale, safe, and small — and you’re worried a rebrand could undo your success.
BIG MOVES TAKE CLARITY, NOT PRESSURE
So, it’s okay if you don’t quite know yet!Wanna talk it through?
Book a free discovery call (no strings attached)